The Feminization of American Culture | 
 enlarge | Author: Ann Douglas
Publisher: Farrar, Straus and Giroux
Category: Book
List Price: $32.00
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Rating:  5 reviews
Sales Rank: 596326
Media: Paperback
Number Of Items: 1
Pages: 416
Shipping Weight (lbs): 1.2
Dimensions (in): 8.3 x 5.5 x 1.1
ISBN: 0374525587
Dewey Decimal Number: 810.99287
EAN: 9780374525583
ASIN: 0374525587
Publication Date: September 30, 1998
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Amazon.com Review
This classic of modern feminism is an ambitious attempt to trace certain present-day values back to cultural shifts of the 19th century. Historian Ann Douglas entwines the fate of American women, most notably those of the white middle class, with that of clergy marginalized by the rise in religious denominations and consequent dilution of their power base. No longer invited to wield influence in vital (some might say traditionally masculine) political and economic arenas, clergy were pushed toward more feminine spheres and rules of expression. Likewise, as growing numbers of middle-class white women lost their place as the indispensable center of household production, and many lower-class women became easily replaced industrial cogs, a none-too-subtle shift in perceptions about women's strengths and abilities occurred. Women lost voting rights and other legal privileges; barred from healing and midwifery, they were also less likely to appear in other increasingly male professions. Academies for wealthier girls imparted skills deemed to entice and soothe men without taxing supposedly tiny feminine brains; when Emma Willard offered geometry lessons to girls in the 1820s, one opponent harrumphed: "They'll be educating cows next." Douglas chronicles the rise of an overwhelmingly sentimental "feminization" of mass culture--in which writers of both sexes underscored popular convictions about women's weaknesses, desires, and proper place in the world--with erudite and well-argued scholarship. --Francesca Coltrera
Product Description
This modern classic by one of our leading scholars seeks to explain the values prevalent in today's mass culture by tracing them back to their roots in the Victorian era. As religion lost its hold on the public mind, clergymen and educated women, powerless and insignificant in the society of the time, together exerted a profound effect on the only areas open to their influence: the arts and literature. Women wrote books that idealized the very qualities that kept them powerless: timidity, piety, and a disdain for competition. Sentimental values that permeated popular literature continue to influence modern culture, preoccupied as it is with glamour, banal melodrama, and mindless consumption.
This new paperback edition, with a new Preface, will reach yet more readers with its persuasive and provocative theory. Richard Bernstein of The New York Times said: "Her remarkable scholarship is going to set the standard for a long time to come."
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| Customer Reviews:
 A Unique and Important Study February 24, 2008
1 out of 1 found this review helpful
This book was a revelation to me.
It was also a bit more than I could chew, and though I did finish the book, I wish now that I had held on to it to refer to later. I agree with an earlier comment that the bio of Margaret Fuller is a great perk to this volume.
If you read this book, and then observe the shenanigans of the press and street talk surrounding Hillary and the 2008 election, you'll have a much clearer picture of what is driving the misogynystic views of so many women in this country today. I think the book's premise also helps explain how characters counter to the advancement of women such as Ann Coulter or Phyllis Schlafly come about, and particularly, why they have such a devoted following among other women.
The book is extremely complex and unravels like a mystery novel. It was obvious to me in just a few pages that it would require my full attention. It is not easy reading, but it is important reading.
Feminization made consumers of us all December 28, 2005
7 out of 10 found this review helpful
This is a splendid book-Douglas shows how the loss of Christian faith, combined with the rise of industrialism, gave ministers and women (with too much time on their hands) common cause in seeking to "influence" culture. Thus was born the age of advertising and modern consumerism.
American consumerism couldn't have happened without the feminization of America that she describes. "Get it now", "You deserve it!", "Picture yourself in our _____________, enjoying your ____________..." This art was developed by women and preachers who had no power other than persuasion. If you doubt it, read this book and you'll come away convinced, in my opinion.
The first half of the book describes clerical disestablishment and feminine disestablishment (e.g., loss of power) as the main developments in her thesis. Both ministers and mothers had great power in America until the early 1800's; the loss of theology caused clerics to become ornaments--the rise of "jobs" for the men meant that their women didn't really contribute as full partners, as they had on the homestead. So both women and preachers started writing, using the pen to influence the culture. Douglas is at her best here--the last 1/3 of the book gets somewhat esoteric and didn't really contribute that much to my understanding of her thesis.
Somewhat "intellectual", but yet a very strong work. Definitely worth reading.
 Tiresome, Uninformative September 5, 2005
1 out of 15 found this review helpful
Bought this book as a spinoff to a seminar hoping for some insight into a complex subject. The common cause made between ineffectual clergy of the late 18th century and American women was interesting, but then the author lost herself (and her theme) in her exhausting review of obscure, forgettable literature. The phrase "deadly dull" comes to mind.
The book is more notable for what it does not address than for what it does.
masterly April 29, 2003
10 out of 13 found this review helpful
One can only imagine the work that has gone into this staggering piece of intellectual history - whose axis is the unforeseeable and fateful rise of the female public in American intellectual life, and contemporaneously the collapse of the old, muscular style of Protestant religiosity and intellect - from the kind and number of sources the author uses. She has apparently trawled through reams and piles of obscure newspapers and magazines, familiarized herself with writing most of us would be glad to avoid, learned to distinguish the various strands of an intellectual and publishing life which is, to modern America, as alien as imperial China or early Sumer. The result is tremendous: not only a resurrection of a past age that does it honour and justice (if anything, one seems to perceive, in this female scholar, a certain sympathy - even nostalgia - for the utra-male, activist, iron-faced world of the old Puritan thinkers, post-Jonathan Edwards and his likes), but a flood of light on the origins of our (not exclusively American) world and society. This simply cannot be praised too much; future historians will not be able to prescind from it.
 Not a feminist polemic, nor "cultural criticism" December 20, 2000
18 out of 20 found this review helpful
This is foremost a history, and has a focus rather more restricted than its title would suggest, surveying the careers and lives of thirty women and thirty (male) ministers involved in the "feminization" of northeastern Victorian America. The author convinced me in arguing for the significance of said feminization, but I felt burdened by all the biographical minutiae. One has to ignore reams of trivia to grasp the larger themes hinted at in the titles of the chapters (e.g., "The Escape From History," "The Domestication of Death). Where the author breaks the tedium with an impassioned commentary, she seems to be writing a different book altogether. But Douglas's treatment of the theme is original and even-handed, and her short biography of Margaret Fuller compensates for the tiresome church histories.
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